How to answer “What do you know about our company” in a Customer Service Advisor interview

Short answer

Research → Two facts → Link. Two facts from their own website or job advert, in plain words, each linked back to the candidate.

“What do you know about our company” is one of the most common Customer Service Advisor interview questions in the UK. Here is a simple framework, a model answer you can adapt, and the mistakes that weaken a good answer.

The question

What do you know about our company?

A simple framework for your answer

  1. Research: Before the interview, read their website: the page about the company, their values and any recent news. Then read the job advert again.
  2. Two facts: Say two things you learned, in your own words: what they do, who they serve, or a value they talk about.
  3. Link: Say why that matters to you and how it fits your own experience. Do not invent facts you are not sure about.

Example answer

I read on your website that your team aims to solve problems on the first contact, and that you offer support by phone, email and chat. I also saw that you invest in training for new advisors. I have experience across phone and email, and I want to keep improving, so your approach fits me well.

Why this works: Two facts from their own website or job advert, in plain words, each linked back to the candidate. Use what you actually read; never guess.

The example is in English because that is what you will say in the interview. The guidance is here to help you build your own version.

Common pitfalls on this question

  • Saying "I don't know much." It sounds like you did not prepare.
  • Reciting facts like a list, such as the year the company started. Say what they mean to you.
  • Guessing or inventing facts. Only say what you read on their website or in the job advert.
  • Talking only about the company and never linking it to yourself.

Note for Customer Service Advisor roles in the UK

In the UK, customer service interviews score calm listening and first-contact resolution. Mention staying patient with upset customers and knowing when to escalate.

Frequently asked questions

How long should my answer to “What do you know about our company” be?
Aim for about 45 to 60 seconds. Use the framework above to stay structured, and stop when you have made your point.
Do I need perfect English to answer “What do you know about our company”?
No. Clear, structured English at a B1–B2 level is enough. Interviewers care more about whether they understand you than about perfect grammar.
Should I memorise my answer word for word?
No. Learn the shape, not a script. Memorised answers sound flat and fall apart under follow-up questions. Practise out loud in your own words.

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What this site cannot tell you

These pages describe what interviewers commonly look for. They cannot tell you what a specific interviewer decided, and nothing here guarantees an interview, an offer or a visa. Practising is preparation — it shows you what to fix next.